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July 14, 2024

Kimi Cannard

Entrepreneurial Energy

The Complete Guide To Analysing Big Data


Big data is a term that’s thrown around a lot these days. It’s been called “the next frontier” and “a world-changing technology.” It’s even been speculated that big data will replace the internet as we know it. While this may be true, it can also be intimidating to people who aren’t familiar with how to analyze big data sets or don’t have the right tools to do so. But don’t let this dissuade you! I’m here to tell you that analyzing your business’ data is easier than it sounds—all you need is some guidance (and maybe a few beers).


Big data is a term used to describe the large volume of data that is produced by an organization. It’s often associated with analytics, which refers to the process of analyzing data and making decisions based on it. Big data analytics can help organizations make better decisions and improve their business processes, but there are many factors that must be considered before you begin your big data journey.

In this guide we’ll cover everything from what big data is all about through to how you should go about analyzing it so that you can gain insights into your operations and make better choices going forward

What Is Big Data?

Big data is a term used to describe large sets of data that are too large to process using traditional database management techniques.

Not all big datasets are the same, but they generally share these characteristics:

  • They’re too large for one computer (or even a cluster) to handle alone; you’d need hundreds or thousands of machines working in concert.
  • They have scales ranging from terabytes up through petabytes (and beyond).
  • They have complex structures–in other words, your data isn’t just one table with rows and columns; it’s made up of multiple tables linked together by key fields like customer ID numbers or product SKUs. The relationships between those tables may vary over time as more information is added or deleted from them–and each piece needs its own set of SQL queries if you want access!

How To Start Analysing Your Data

The first step to analysing your data is to know what you’re looking for. You need to have a clear idea of what you want your analysis to achieve, otherwise it’s likely that the information will be useless and confusing.

You also need to know what kind of data you have and how it’s stored, as well as any limitations or restrictions on access that might be imposed by the technology used in storing this information (for example, if only certain people are allowed access). This will help guide the tools used during analysis so that they can work effectively with the available information without having their functionality limited unnecessarily by technical constraints such as security settings or file formats.

Step 1 – Understand Your Business Goals

The first step in the process is to define your business goals. This can be done by asking yourself a few questions:

  • What do I want to achieve?
  • Why do I want it?
  • How will it help my organization or customer base?

Once you have answered these questions, it is time for the next step: defining what data sources are available that can help meet your goals and then determining if there is any missing data that needs collecting before proceeding further with analysis.

Step 2 – Determine Which Data To Analyze

Data is everywhere, and there are many different types of data. You can find it in databases, files on your computer, text documents and even images or video files.

One of the most important things you need to do when analyzing big data is determine which type of information you want to analyze.

Step 3 – Identify The Right Tools For The Job

The next step is to identify the right tools for the job.

If you’re looking to aggregate data from multiple sources, there are many tools that can help. For example, if you want to combine all of your Salesforce data into one place so that it’s easier to analyze and visualize, then Salesforce Analytics Cloud might be a great fit for you. Likewise, if you need access to other types of data like customer service tickets or product reviews then Google BigQuery might be a good choice since it’s able to ingest virtually any type of structured or semi-structured information without needing any preprocessing beforehand (like cleaning up columns).

Identify The Right Tools For Your Business

Step 4 – Set Up A Big Data Analytics Program In-House Or Outsource?

With the right tools and a strong team, you can do everything in-house. But if you’re not sure how to use those tools or where to find the right people, outsourcing might be the better option for your business.

You’ll want to find out what services they offer and how much experience they have with big data analytics projects like yours. Also consider how long it will take them to complete your project–this may impact whether or not you can afford them on an ongoing basis or if there is potential for future expansion of your company’s needs that could require more time from outside consultants in future years (for example).

Section 5 – Build A Team Of Analysts That Are Skilled In Big Data Analysis

If you want to build a team of analysts who are skilled in big data analysis, then here is what you should do:

  • Find the right people for the job. You can find these candidates by posting ads on job boards or even hiring an agency to help you find them. You should make sure that they have experience with large datasets and have knowledge of how to use tools like Hadoop or Spark SQL effectively. Ideally, they should also be familiar with cutting-edge technologies such as machine learning and artificial intelligence (AI).
  • Build diversity into your workforce. It’s important for all teams–but especially those working on big data projects–to include people from different backgrounds and perspectives so that no one gets left out of critical conversations about how best to approach problems using this new technology stack.* Develop skills among existing employees.* Train newcomers

While big data may seem daunting, it’s all about defining your goal and then taking the right steps to get there.

The first thing to do is figure out what kind of data you have and how much of it there is. Do you have a lot of unstructured or semi-structured data? If so, you’ll want to focus on that first because it can be more difficult to analyze than structured data.

Once you know what type of information you’re dealing with, it’s time to start analyzing by setting up teams who will work together throughout the process (more on this later). The next step is figuring out which tools are best suited for each stage of your analysis project: some tools may be better at detecting patterns while others excel at identifying anomalies in large volumes of numbers or text documents. Once all these decisions have been made, there are three main steps left before reaching conclusions based on analyses: cleaning up messy data sets; determining whether they’re useful enough for further analysis; then finally evaluating them according as well as integrating them into existing systems if needed.”


As you can see, there are many different ways to analyze your data. But, no matter which method you choose, it’s important to remember that it doesn’t require an army of employees or expensive software packages–just some creativity and determination!